Category Archives:
Social Media

Twitter Spaces is a new way to have live audio conversations on Twitter. What even is a Space, and why should you add it to your social media strategy? Here is a guide on the benefits and features of Spaces.

Marketing funnels are an expert marketing strategy that entails using different marketing tactics depending on where a person is in their buyer’s journey. Each customer goes through certain steps before finally making a purchase.

Brand authenticity is how a consumer perceives a brand to be faithful to itself. Consumers are intuitive. They do notice and listen to brands. They put their trust in them. But the moment a brand contradicts itself is when they will lose them as forever customers.

No matter where you’re spending your marketing dollars, you’ll want to know if you’re getting a good return on your investment. But the metrics you track for email or paid search ads aren’t going to be the same metrics you want to track when it comes to social media. In this article, we’re going to […]

Audience analysis is the new consumer research. What used to take face-to-face interviews, consumer surveys, opinion polls, and focus groups is now a matter of choosing the right social listening tool that will take care of both research and analytics.

What comes to mind when you think about “branding?” Most people think about logos, names, and colors. While that’s part of it, there’s a lot more to branding than what’s visible. Branding is also your values and personality, what your brand represents at its core. All of this together can influencer how customers and potential customers feel […]