The Complete Guide to LinkedIn Ads in 2021 Learn how to use LinkedIn ads to promote your brand, increase web traffic, find new leads and more. Without careful planning, social media can sometimes feel like shouting into the void. By using LinkedIn ads, though, you can guarantee your brand’s voice makes its way to the […]
Twitter Spaces is a new way to have live audio conversations on Twitter. What even is a Space, and why should you add it to your social media strategy? Here is a guide on the benefits and features of Spaces.
Namecheap’s annual report features exclusive domain registration data from 2020 and 2021. The information provides insights into global TLD registration trends for small business owners, online entrepreneurs, technology journalists, domain investors, and web industry experts. Top 20 most registered TLDs of the year Get the full Domain Insights & Trends Report for 2021 This report was designed to […]
Marketing funnels are an expert marketing strategy that entails using different marketing tactics depending on where a person is in their buyer’s journey. Each customer goes through certain steps before finally making a purchase.
Brand authenticity is how a consumer perceives a brand to be faithful to itself. Consumers are intuitive. They do notice and listen to brands. They put their trust in them. But the moment a brand contradicts itself is when they will lose them as forever customers.
No matter where you’re spending your marketing dollars, you’ll want to know if you’re getting a good return on your investment. But the metrics you track for email or paid search ads aren’t going to be the same metrics you want to track when it comes to social media. In this article, we’re going to […]
Audience analysis is the new consumer research. What used to take face-to-face interviews, consumer surveys, opinion polls, and focus groups is now a matter of choosing the right social listening tool that will take care of both research and analytics.
If you’re looking for a social media platform to boost e-commerce sales, consider using Instagram. In the past few years, the popularity of Instagram has changed consumer behavior. Today, more and more people use this platform for product discovery. As specified in one survey, 83% of Instagrammers discover new products and services on the platform, 87% of […]
“Show me your Instagram feed and I’ll tell you who you are” — is a beautiful sentiment but it’s not actually the case. What’s closer to the truth is, show me your Instagram feed and I’ll tell you what the Instagram algorithm thinks is good for you. It’s no secret that the content you see […]