What comes to mind when you think about “branding?” Most people think about logos, names, and colors. While that’s part of it, there’s a lot more to branding than what’s visible. Branding is also your values and personality, what your brand represents at its core. All of this together can influencer how customers and potential customers feel […]

Notable Highlights Influencer Marketing Industry is set to grow to approximately $9.7B in 2020 More than 380 new influencer marketing-focused agencies and platforms established in 2019 Average earned media value per $1 spent has increased to $5.78 300% more micro-influencers utilized by large firms than in 2016 Only 14% of influencer posts sampled were fully […]

The use of influencers is certainly not a new phenomenon in digital marketing strategy however, it does seem to be the buzz word in social media marketing at the moment for good reason According to Influencer Marketing Hub, the Influencer industry is expected to be worth nearly $10B in 2020. That’s a lot of shout outs […]