Monthly Archives2021 January

Marketing funnels are an expert marketing strategy that entails using different marketing tactics depending on where a person is in their buyer’s journey. Each customer goes through certain steps before finally making a purchase.

Brand authenticity is how a consumer perceives a brand to be faithful to itself. Consumers are intuitive. They do notice and listen to brands. They put their trust in them. But the moment a brand contradicts itself is when they will lose them as forever customers.

No matter where you’re spending your marketing dollars, you’ll want to know if you’re getting a good return on your investment. But the metrics you track for email or paid search ads aren’t going to be the same metrics you want to track when it comes to social media. In this article, we’re going to […]

Audience analysis is the new consumer research. What used to take face-to-face interviews, consumer surveys, opinion polls, and focus groups is now a matter of choosing the right social listening tool that will take care of both research and analytics.